Transcreation and translation are two distinct processes that involve working with language. Translation refers to the process of converting written or spoken content from one language to another while preserving the original content’s meaning, tone, and intent as much as possible. Translation is often used for technical, legal, or scientific documents, where accuracy and precision are critical.

In contrast, transcreation involves adapting a message from one language to another while maintaining its intended tone, style, and context, and often requires creative writing. Transcreation is frequently used for marketing, advertising, and creative content, where the goal is to elicit a particular emotion or response from the target audience.

In other words, while translation focuses on accuracy and preserving the meaning, transcreation aims to recreate the message in a way that resonates with the target audience in the target language.
Transcreation often requires additional skills beyond language proficiency, such as cultural sensitivity, marketing and branding expertise, and creative writing skills.